Virtual Discussion Series: Projects That Lead to Analytics Success

This series of virtual discussions is meant to share ideas and offer solutions on how associations can leverage data and technology to improve business outcomes during this difficult time.

Having a solid foundation for data analytics is a journey and requires your team to accomplish many small projects along the way. Now is the time to get started at these projects, so you are more prepared for the future that requires data to help inform key strategy decisions. In this session, you will hear from thought leaders from the association community who have implemented quick wins that provide a framework for your association’s analytics success. Topics include:

• The importance of data governance
• How to perform ongoing data quality
• Methods for content taxonomy/tagging
• Ideas for data collection
• Investing in training and professional development

By taking measures now to set your association up for success, you will be in a better position in the future when you need good data to inform your decisions.