Even before the coronavirus, associations were being challenged to create content strategies that delivered content to members at the point of need. Leaders are exploring data-based automated content delivery. They are also working to define the right portfolio of open access, member-only, and fee-based resources.
How are association leaders making decisions about content, especially in an uncertain and unstable time? How are they getting and applying the data they need to deliver key messages to the right audiences? How do they see the future of content strategy and delivery unfolding in the wake of COVID-19? This ForesightWorks Live virtual discussion will explore these questions and more.
A panel of three association professionals, guided by a facilitator, will discuss findings from three ForesightWorks drivers of change: “A Shifting Environment for Content, “Nichification: Big Data Segmentation,” and “Marketing and Advertising Transformation.” They will share their approaches to content strategy, discuss how they apply data to connect with audiences, and talk about the shifts they are planning for the future.
As the pre-recorded video discussion plays, a chat will run simultaneously, where attendees may share their own experiences and help you flesh out your ideas in a meaningful and practical way.
After you register, you will receive an email confirmation. A subsequent email from Matchbox Virtual Media will contain instructions on how to login to the webcast.